|
|
Home >>> Hitchhikers Guide to the Galaxy (and selling)
The film version of the British cult BBC TV series The Hitch-hikers Guide to the Galaxy is going to be made into a film in 2004.
The 'hero' in this book by Douglas Adams, Arthur Dent, will be played by Martin Freeman who is perhaps best known for his roll as Tim, from another cult TV programme, The Office. The Hitch Hikers Guide to the Galaxy was a big hit when the series of cult novels came out in the 1980s. A film version of the book has been planed since 2001. Unlike many, many novels, the progress from printed word to big screen has been very, very slow. Nevertheless, it demonstrates how important timing is. In the case of this film the delay has helped, rather than hindered its popularity. Those who enjoyed the TV series in the 80s will look forward to seeing the film version. However, the delay of nearly two decades between the book and film means that there is likely to be a whole new generation of fans who will enthuse about Douglas Adam's work. Clearly, the key to launching a product into an unsuspecting market is having the right product, at the right time! The right product at the wrong time is a recipie for disaster. Regardless of whether you are involved in high tech product development or relatively low tech selling on eBay, this rule applies to you! The market has to be ready for your product and perhaps the Sinclair C5 electric car was the most high profile example of a great recreational product we were not ready for. Similarly, seasonal selling is something to consider very carefully. The big stores plan during the early part of the year what they are going to sell at Christmas. If you are retailing in the UK there is an event associated with almost every month which you need to integrate into your marketing plan, for example:- January - January sales February - Valentines day March - Mothers Day April - Good Friday/ Easter Monday (UK) May - Get ready for Summer/ Summer holidays June - Fathers Day July - Back to School (kids)/ Long hot summers August - Back to School (kids)/ Bank Holidays September - Get ready for winter October - Summertime ends - turn clocks back November - Halloween/ Guy Fawkes night December - Christmas If you add in sporting events and competitions, minority ethnic festivals and events celebrated locally (Robert Burns night in Scotland, for example) you can easily promote your product all year round. If you truly wish to skyrocket your sales be patient and remember that timing is everything.
|
Recommended Reading.
|
|
© 2004, www.bizmania.net
|
